In the image below, you will get a good look at the Guild's new logo.
The logo that had been in use had certain limitations, which were made particularly evident when compared to the anniversary logo. The monochrome logo was available in only a relatively low-resolution image, it was on a white background and changing colour was problematic. There is also the issue in the use of the logo, most social media avatars are circular, our old logo of the circle with the curlicues on the top mean that the circle always sits off centre in the social media circular space, which just looked wrong.
After the 100th anniversary logo, the old logo suffered in contrast and so I made moves to introduce a new logo. There needed to be a common link to the old logo, a family resemblance, if you will, but it needed to be updated and to introduce colour to our identity. Retaining the bell, headstock and clapper of the core of the old logo ensures continuity to the new logo. A clear capital letter font has been selected, and our name now reads round in a continuous circle, simplifying the format in this area. This is now surrounded by a ring representing a sally, providing an area for colour and interest as well as a clean outer edge.
Selecting colour proved interesting. Most sallies are red, white and blue, but that means we’d have a red or blue bell, which felt rather artificial. With black lines, that would mean there were 4 colours in the logo, which complicates reproduction in some cases. Instead, I made the decision to adopt the colours of the diocese’s logo, the blue of the letters and gold of their cross and crossed keys. We are dedicated to the diocese of Peterborough and so our logo reflects that link, by using their colour scheme within our identity. By introducing colour of these tones, the logo works equally well on a light or dark background.
This has been tested by the clothing embroidery company and sewn successfully. All clothing orders from the beginning of 2026 will have the new logo.
The logo is available in various resolutions, for use in different situations. It can be printed in greyscale and remains legible, if a colour printer is not available. Alternatively, it is also available in monochrome, should that be required.
Helen Allton
Guild Secretary.
